This month, our featured APA member is fluent in all things supportive and is fiercely passionate about growth, her 15+ year career and the people who have helped her along the way. Read on to hear more about Ja’Lah Willingham.

APA: Tell us your job position and describe what your business provides to the community.
I am the Executive Director of Little Brothers – Friends of The Elderly, relieving older adults of loneliness and isolation by providing support, companionship and love. We have a specific focus on older adults lacking family support. 

APA: How long have you lived in Cincinnati?
All my life! I was born and raised in Cincinnati.

APA: It’s often said that we can learn a lot from our elders. What’s the most important lesson you learned from an older adult in your life?
From my grandparents, to my great aunts and uncles, and my mother, the most important lesson that I have learned is that our decisions of today impact our tomorrow. In all that we do: be rational, be patient, take time to sort through the options, and always do your research.

APA: Thinking about your professional life, what are you most proud of?
As just the second generation of a 28-year-old organization, and having served here for nearly three years, I feel privileged to help position our elderly friends as the true drivers of our work.

A key part of this evolution has been building a solid, dedicated team—including amazing colleagues like Dawn, Zaire, and Harrison—who share the same passion and commitment. Together, we are laying a strong foundation to ensure we not only honor the needs of today’s elders but also prepare to meet the evolving needs of future generations of older adults, volunteers, and donors. Our goal is to increase capacity, remain relevant, and be adaptable long after my time here.

I am so proud of my growth during my 15+ year career, and I am grateful for each person who has mentored me, provided coaching, or just been in my corner and a part of my story.